The Researcher: International Journal of Management, Humanities and Social Sciences https://researcher.galgotiapublications.com/researcher <div class="description"> <p>The Researcher: International Journal of Management, Humanities and Social Sciences is an online Bi-Annual scholarly peer-reviewed business and Management journal bearing ISSN 2456-1339, established in June 2013, published by Galgotias University, Greater Noida. It is no secret that the landscape of scholarly publishing is quickly changing. There is an emergence of new perspectives among editors, reviewers and publishers which has ultimately given rise to new demands and expectations across disciplines. Journal of Business and Management , Policy and Social Review is an open access, peer-reviewed and refereed journal. journal unique coverage provides practical advice on key business and Management Development.</p> </div> Galgotias University en-US The Researcher: International Journal of Management, Humanities and Social Sciences 2456-1339 Science in the Context of Society through QR Code in Problem Based Learning https://researcher.galgotiapublications.com/researcher/article/view/32 <p>Science education in the context of societal applications through QR code in problem-based learning (PBL) is addressed in this paper. An example from an elementary classroom where the students received mentoring by their high school peers to develop QR codes involving the Florida Everglades is presented. Through meaningful guidance it is possible to enhance elementary students knowledge of science in society and awaken their curiosity of science using QR code embedded problem-based learning.</p> David Devraj Kumar Susanne I. Lapp Copyright (c) 2021 2021-09-03 2021-09-03 4 01 1 21 News coverage of environmental issues in Print Media: A Study of two dailies published from Himachal Pradesh https://researcher.galgotiapublications.com/researcher/article/view/33 <p>Over the years, the environment has changed and becomes a major concern for people. Due to human intervention, it has a negative effect on every living being on earth. Research shows that there is a lack of awareness of these issues and people sometimes involve themselves unintentionally compromise with the environment. The role of the media is rapid and effective in influencing people's mentality and sensitizing them to the importance of protecting planet Earth from all the adverse effects of environmental degradation. The rural environment India faces threats such as deforestation, climate change, landslides, extreme weather conditions, among others, there is a need to implement better mass communication practices by media houses that can inform people about various environmental issues in rural areas. For the rural population, print media, radio and television are still the main source of information. The study focuses on how the newspapers address environmental issues in Himachal Pradesh. In order to find out about the approach of the newspaper to environmental stories, the content analysis of the two Himachal Pradesh dailies was carried out for one week. The analysis is done by classifying news items based on various categories of environmental issues. In this study, two newspapers Divya Himachal and Dainik Jagran have been analyzed. Divya Himachal is the flagship Hindi Daily of Himachal Pradesh and the only ‘owned’ print media house in the state. On the other hand, the Himachal edition of Dainik Jagran was chosen for the study, as it tops the circulation figures in the recent IRS survey published in January 2019 and its Himachal edition is very popular. In this study, a content analysis was applied to detect the news coverage of environmental issues in the two dailies for one week. The main focus of the content analysis for this study is to analyze the number of stories published on environmental issues, space and their placement in the newspaper. The limitation of the study is the print media coverage of the environmental issues of two newspapers published from Himachal Pradesh.</p> Pawan Koundal Copyright (c) 2021 2021-09-03 2021-09-03 4 01 22 30 Empowering Women Entrepreneurship Through SHGs in Rural India https://researcher.galgotiapublications.com/researcher/article/view/34 <p>Women are the pillar of Indian economy as Indian economy is largely governed by rural factors. The success of rural factors in Indian economy can be understood with the success of women entrepreneurship. In recent time, we have seen that lots of initiatives have been taken to promote women entrepreneurship in rural India. One important initiative is SHG which is creating the positive impact on the growth of women entrepreneurship in rural areas. The objective of the study is to find the challenges in front of SHG and developing competent strategies to meet with these challenges as well as identify the changes for sustainability of SHG in rural India. This study is also an attempt to find out the difficulties in establishment of SHG in rural India and measuring Impact of growth in women entrepreneurship on Indian society.</p> Lalit Kumar Sharma Copyright (c) 2021 2021-09-03 2021-09-03 4 01 31 46 Multiple Media Business Scenario: A Study of Newspaper Houses in India https://researcher.galgotiapublications.com/researcher/article/view/35 <p>The newspaper industry in India has sustained and in fact prospered in times when the print media all around the world especially in the western countries is suffering setbacks. In such hard times when new media and electronic media is everybody’s favorite, not all the newspapers in India have managed to survive. While the vernacular press has deepened its reach, the English press has seen decline with exception of The Times of India. Hence a need arises to understand the business model in terms of how they have managed to thrive under such a competitive market. Also attempt needs to be made to explore their ownership pattern, branding, marketing and management techniques. This study aims to analyze and study the present print media scenario. For the purpose of study, the top newspapers of the country in 2017 (According to ABC) in terms of circulation- i.e. Dainik Jagran, Dainik Bhaskar, Hindustan, The Times of India and Amar Ujala have been taken. In depth qualitative methods have been used to study the newspaper houses, their sister concerns/ subsidiaries and cross media ownership pattern and how they have managed to create a niche for themselves in an ever increasing cut- throat competition within the print and as well as from new media and electronic media.</p> Nitesh Tripathi Copyright (c) 2021 2021-09-03 2021-09-03 4 01 48 66 Application and Challenges of Convergent Media in Promoting Tribal Culture https://researcher.galgotiapublications.com/researcher/article/view/36 <p>Media is a career, tool and weapon of modernity. There was always a war, propaganda and negative use of media but at the same time media also became a tool of change, development and modernity. We should not forget that the tribal are the main group of any country there are approximately 8.6% people who are around 104 million people of India come under the category of tribal. Tribal people are having their own culture, custom, rituals and their innocence that is why when we are talking about modernization and information age we should not forget that the Tribals are the real person or domicile of any nation who are now connecting themselves with rest of the world. But we should not forget in this information age the tribals have still protected their culture, society and the area where they are living, it is because of their strong determination and cultural preservation. On the other hand there are a lot of misconceptions among the other community about the life, rituals and culture of the tribals. As media is converging in different devices and it is breaching the gap between tribals and other class of the society it is need of the hour to use convergent media in such a way that tribal class people can also promote their individual culture. But there is a danger that whether information exchange or overload of information can mould tribal class people into different direction or make them addicted. Therefore through this paper l it has been tried to identify different application of convergent media in relation with promoting tribal culture in the country</p> Harish Kumar Dev Brat Tiwari Copyright (c) 2021 2021-09-03 2021-09-03 4 01 67 76