Role of Media in the Promotion of Sustainable Tourism: An exploratory Study of Sikkim


  • Mahesh Puja Associate Professor, Manipal University, Delhi, india.
  • Kumar Amit Assistant Professor, Galgotias University, Delhi, India


Tourism, sustainability, multimedia campaigns


Appropriate information and message, being the source of knowledge, could have impact on the attitude to access resources available to the target people over a period of time. Development communication, in this context, is considered to be an important means for spreading the message of development to the rural masses. The Ecotourism Directorate of Sikkim runs appropriate multimedia campaigns to promote ecotourism through mass media.


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