Multiple Media Business Scenario: A Study of Newspaper Houses in India
Keywords:Newspaper, Digital Media, Cross- Ownership, Vernacular, Consolidation
The newspaper industry in India has sustained and in fact prospered in times when the print media all around the world especially in the western countries is suffering setbacks. In such hard times when new media and electronic media is everybody’s favorite, not all the newspapers in India have managed to survive. While the vernacular press has deepened its reach, the English press has seen decline with exception of The Times of India. Hence a need arises to understand the business model in terms of how they have managed to thrive under such a competitive market. Also attempt needs to be made to explore their ownership pattern, branding, marketing and management techniques. This study aims to analyze and study the present print media scenario. For the purpose of study, the top newspapers of the country in 2017 (According to ABC) in terms of circulation- i.e. Dainik Jagran, Dainik Bhaskar, Hindustan, The Times of India and Amar Ujala have been taken. In depth qualitative methods have been used to study the newspaper houses, their sister concerns/ subsidiaries and cross media ownership pattern and how they have managed to create a niche for themselves in an ever increasing cut- throat competition within the print and as well as from new media and electronic media.