News coverage of environmental issues in Print Media: A Study of two dailies published from Himachal Pradesh
Keywords:Environment, Pollution, Climate Change, Dainik Jagran, Himachal Pradesh, Divya Himachal
Over the years, the environment has changed and becomes a major concern for people. Due to human intervention, it has a negative effect on every living being on earth. Research shows that there is a lack of awareness of these issues and people sometimes involve themselves unintentionally compromise with the environment. The role of the media is rapid and effective in influencing people's mentality and sensitizing them to the importance of protecting planet Earth from all the adverse effects of environmental degradation. The rural environment India faces threats such as deforestation, climate change, landslides, extreme weather conditions, among others, there is a need to implement better mass communication practices by media houses that can inform people about various environmental issues in rural areas. For the rural population, print media, radio and television are still the main source of information. The study focuses on how the newspapers address environmental issues in Himachal Pradesh. In order to find out about the approach of the newspaper to environmental stories, the content analysis of the two Himachal Pradesh dailies was carried out for one week. The analysis is done by classifying news items based on various categories of environmental issues. In this study, two newspapers Divya Himachal and Dainik Jagran have been analyzed. Divya Himachal is the flagship Hindi Daily of Himachal Pradesh and the only ‘owned’ print media house in the state. On the other hand, the Himachal edition of Dainik Jagran was chosen for the study, as it tops the circulation figures in the recent IRS survey published in January 2019 and its Himachal edition is very popular. In this study, a content analysis was applied to detect the news coverage of environmental issues in the two dailies for one week. The main focus of the content analysis for this study is to analyze the number of stories published on environmental issues, space and their placement in the newspaper. The limitation of the study is the print media coverage of the environmental issues of two newspapers published from Himachal Pradesh.
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